To be the best lead data source of IT Security buyers – covering all personas, decision makers and influencers – within organizations that buy IT Security products and services.
What We Do
We are passionate about helping sales and marketing professionals fuel their pipeline by combining into one product the very best of Artificial Intelligence, IT Security domain expertise, big data architecture/ analytics and human research.
RightLeads has its roots in the insights and solutions developed over a decade, while solving our customers’ B2B Lead Data problems at Nexsales: irrelevant records, outdated information, poor conversions, email deliverability issues, phone access roadblocks. Driven by this quest for relevant, high quality lead data, we’ve have put together multi-disciplinary competencies straddling across data science, big data processing, data architecture/ modeling and human researchers.
Who We Are
It takes a village to create a world class product. Meet some of the diverse and talented team of passionate professionals who set out to build the world’s #1 lead data source for IT Security
IT Security Domains
IT Security Solutions
What Problems Does Our Team Solve?
Resolving data quality issues that go with mass, online databases
Implementing Account Based Marketing with high yields of target contacts in named accounts
Moving beyond the limitations of outdated firmographic filters
Addressing poor conversions with strip-mined generic lead data
Enabling market segment test hypothesis before splurging on data purchases
Helping salespersons establish connects with target contacts
Working with pre-existing inclusion and exclusion lists