About Us

Our Vision

To be the best lead data source of IT Security buyers – covering all personas, decision makers and influencers – within organizations that buy IT Security products and services.

What We Do

We are passionate about helping sales and marketing professionals fuel their pipeline by combining into one product the very best of Artificial Intelligence, IT Security domain expertise, big data architecture/ analytics and human research.

Our Story

RightLeads has its roots in the insights and solutions developed over a decade, while solving our customers’ B2B Lead Data problems at Nexsales: irrelevant records, outdated information, poor conversions, email deliverability issues, phone access roadblocks. Driven by this quest for relevant, high quality lead data, we’ve have put together multi-disciplinary competencies straddling across data science, big data processing, data architecture/ modeling and human researchers.

Who We Are


It takes a village to create a world class product. Meet some of the diverse and talented team of passionate professionals who set out to build the world’s #1 lead data source for IT Security

Innovation

Innovation Data Scientist

Ray

Data Scientist

Innovation Architect

Joel

Architect

Innovation Scrum Master

Rajnish

Agile Coach

Innovation Data DevOps

Mehul

DevOps

Growth

Innovation Data Scientist

Milap

Product

Innovation Architect

Jay

Strategy

Innovation

John

Sales

Innovation Data Scientist

Archie

Marketing

Data Architects

Innovation Data Scientist

JB

Data Ninja

Innovation Data Scientist

Art

IT Security Domains

Innovation Data Scientist

Sandy

IT Security Solutions

Innovation Data Scientist

Nick

Master Data

Human Research

Innovation Data Scientist

Katrix

Contact Center

Innovation Data Scientist

Sachin

Research

Innovation Data Scientist

Sika

Operations

Innovation Data Scientist

VJ

Inside Sales

What Problems Does Our Team Solve?

  • Resolving data quality issues that go with mass, online databases

  • Implementing Account Based Marketing with high yields of target contacts in named accounts

  • Moving beyond the limitations of outdated firmographic filters

  • Addressing poor conversions with strip-mined generic lead data

  • Enabling market segment test hypothesis before splurging on data purchases

  • Helping salespersons establish connects with target contacts

  • Working with pre-existing inclusion and exclusion lists